International Conference on Corporate and Marketing Communications

24th International Conference on Corporate and Marketing Communications - CMC 2019 that will be held at Ariel University on April 29-30, 2019.
Submission of paper submissions is now open. The deadline has been extended to January 17, 2019. Full details about deadlines and submission guidelines are provided on the conference website: https://www.ariel.ac.il/wp/site/cmc2019.
Awards for the best competitive full paper and the best extended abstract will be announced at the conference gala dinner. The best competitive paper will be accepted automatically for publication in the Journal of Marketing Communications, subject to requested editorial changes. To qualify for the awards, the paper must be presented at the conference.
We invite all those wishing to participate to submit a proposal. This conference will consider both theoretical and empirical papers, working papers, and extended abstracts for review. In addition, ideas for special session proposals are welcomed.

CONFERENCE TRACKS
CORPORATE COMMUNICATIONS:
- Corporate identity, image, reputation
- Integrated marketing communications
- Corporate branding and corporate online communities
- Corporate reputation in social media sites (SNS)
- Communication to stakeholders
- Internal communications and branding
- Public relations perspectives
- Organizational, Business and Management Communications
- Non-profit and voluntary sector organizations and branding
- Place marketing communications and branding
MARKETING COMMUNICATIONS:
- Integrated marketing communications (IMC) campaigns and its dimensions
- Promotional mix offline-online issues including: advertising, marketing public relations (MPR), native advertising (and other forms of paid content), direct marketing, sales promotion, events, sponsorship and other promotional elements
- Owned earned and paid media
- Online marketing communications
- Marketing communications efficacy and effectiveness
- Measuring attitudinal/behavioral response
- Marketing communications in non-profit and voluntary sector organizations
- Political marketing communications
- Tourism communications
INTERACTIVE AND MULTICHANNEL COMMUNICATIONS:
- Brand touchpoints
- Viral marketing and eWOM
- Mobile marketing communications
- Native advertising (NA) on social media sites (SNS)
- The consumer decision journey
- Digital web advertising conversion funnel
- Building customer relationship online
- Content management
RELATED AREAS:
- Ethical issues of marketing communications
- Cultural issues of marketing communications
- Marketing communications research methods
- Rhetoric, semiotics in communication
- Knowledge management and communication
- Organization culture and communication
- Marketing communications in times of economic crisis
- Cross-cultural analysis
- Leadership, networks, trust-building and communication
- Marketing communications theory
- Communication management
- Marketing communications agencies in the digital age
IMPORTANT DATES:
Submission Deadline: January 17, 2019
Early registration: February 15, 2019
Conference Date: April 29-30, 2019
Conference e-mail: cmc2019@ariel.ac.il
For further information, please visit our website: https://www.ariel.ac.il/wp/site/cmc2019/
Sponsored by: Journal of Marketing Communications

 International Conference on Corporate and Marketing Communications

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